Brand is an asset highlighting Perception and Aspirations
built with the investment in Belief & Trust to make or break multifold RoI avenues
At Digitally Next, we understand how to manifest this belief in a right communication format (media wise) for the targetted customers/clients and regions.
Be it a –
- Brand Launch/Pre-Launch
- Brand AwarenessàRecall (TOM- Top Of Mind)
- Brand connect with trends and themes
- D2C specific end to end brand creation to advocacy
Eventually giving the righteous competitive advantage to the product/services mix as represented by the brand name.
Explore the journeyEventually giving the righteous competitive advantage to the product/services mix as represented by the brand name.
Just a Product is a commodity while the Branded product is a Legacy.
There is no Touch and Feel advantage or stringent entry barriers while doing Digital Branding activities. Becos of which, Digital ecosystem breeds trust deficit and skepticism of ‘being authentic’ especially if focused on online business activities or commercial transactions.
There by Digital Branding should first address and build the trust factor by establishing and enhancing credibility quotient followed with the strategic intent of value based delivery.
Deepak’s take on- Must haves for CDO/CMOs while working on #Branding2Monetization
Deepak’s take on- Must haves for CDO/CMOs while working on #Branding2Monetization
Thoughtful mapping of each of the Markets – B2B, B2C, D2C, B2G, C2C, C2B with digital social media gives that required edge while setting forth digital branding activities and engagements.
Thoughtful mapping of each of the Markets – B2B, B2C, D2C, B2G, C2C, C2B with digital social media gives that required edge while setting forth digital branding activities and engagements.
After setting up number of digital branding campaigns for more than a decade, Digitally Next has developed its own proprietary #Branding2Monetization focus grid to give a holistic brand communication advantage based on BCG and Mckinsey’s models. The entire grid is backed up with Data and Analytics to keep them thoughtfully iterative and effective.
