Menu
Menu
Complete Digital Performance Marketing- Activations & Promotions
Digitally Next keeps an exhaustive involvement in understanding business requirements, target markets and prospects’ persona.
This helps in putting the strategic intent into the action with a measurable plan and work break down structure as activity set and tasks list associated with it.
All this is done by using our proprietary frameworks.
C-Suite Methodology©
Power of 5© driven performance score cards
Erstwhile performance marketing was more driven by paid budgets and its allocation to different traffic and lead generation campaigns.
Most of these campaigns would deliver quick results till the time budgets are used-- just like the fuel to run the vehicle.
Campaign’s longevity and heavy dependency on paid budgets were the concerns to deal with lest the effectiveness would meet the fate of a water bubble life.
With time, performance marketing has evolved to a take care of larger perspective with a right blend of
- Search Engine Optimization (SEO)
- Paid Media Planning and Optimization
- Social Media Optimization (SMO)
- Online Reputation Management (ORM)
- Influencer Marketing
- Personal Branding/Thought Leadership
- Digital PR
- ASO/Mobile Marketing
This way there is no compromise on the RoI and expected ‘on the shelf’ longevity of any digital campaign. The above 8 key constituents may vary in the proportion to be used or the timing of using them all.
There is a high level of digital outreach impact on business goals. Be it:
Getting into the Feed
Preferred in the Search algorithms
Building brand Influence
Encouraging Engagements
Interaction leading to better CTA performance
“Data2Decision as in integral part of any Go To Market Plan with a well defined campaign success metrics.”
Case Studies
#WhyPlaySmall
How our insurtech client reached 6000+ pincodes in just 24 months PAN India
#Perception2
Performance success story
How our PharmaTech client could grow vis a vis heavily funded competitors
#MoreArmswith
Brains
Helping our Multinational client as their virtual Digital Marketing function from India services their APac and European offices
#D2CCentreof
Excellence
Helping 3 upcoming brands in setting up their D2C presence in India, APac and US.
“It’s a play of Time vs Timing for any super successful Digital Campaign.”
To leave no stone unturned, at Digitally Next, any performance marketing or brand communication campaign is associated with a well defined and documented activity centric check list.
This check list enables organized implementation of every critical work area –
- Campaign Audit and Improvisation – Website | Social Media Presence | Search Engine performance | Previous Paid Campaigns |
- Consolidation with consistency – PR and Promotional Content/Visual Assets
- Gap analysis in goal set and achieved
- Global/Industry benchmarking in quality and effectiveness of campaign
- Credibility check as needed for ORM and online authority building
- Ensuring seamless online presence while creating SEO, SMO or PR calendars
- Clear road map to Branding2Monetization with objective goal setting