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360 Degree Digital Campaign is about culture building to think or act only digital

360 Degree Digital Campaign is about culture building to think or act only digital   They say, “When in Rome, do as the Romans do.”   This proverb cannot be more relevant in an era when words like “social media,” “digital marketing,” “e-commerce,” “retail therapy” have creeped into the routine vocabulary of the layman. Thus, in a digital era, you’ve got to join the bandwagon.   Where Digital has become our DNA. Startups as well as major businesses have switched...

Offshoring Digital Marketing Made Easy in 5 steps

“…. there is a widely spread expectation that cost of operations will fall significantly for the same piece of work that has been done for a long time with in house personnel.”    This is what the 2020 Deloitte Global Outsourcing and Insourcing Survey Report found via-a-vis the burning offshoring question- The top reason to outsource overseas is to gather the cream of the crop from offshore locations at comparatively lower prices. In essence, outsourcing is the...

Four Key Essential Concerns of a Chief Digital Officer

The proverb, “Knowledge is power” is very much the driving fuel of the entire corporate sector that is rigged to thrive on data pooling in from all sides. In such a scenario, when data is the operative word, organizations depend largely on professionals who have the knack to play around with tricky data. As a result, the trendiest C-suite role for the past few years has been that of the Chief Digital Officer, or...

3 Effective Strategies for Crafting Consumable Digital Content

“Social Media is about sociology and psychology more than technology,” said Brian Solis, the world-renowned digital anthropologist and futurist. According to the award-winning author, using upscale technology alone would not ensure engagement and purchases. Moreover, technology keeps changing and can only function in the capacity of a mere springboard or platform to showcase your produce to the world. Nonetheless, one cannot bait the audience without optimizing customer experience in a fashion that floors them even...

Digital campaigns are more about psychology than technology

Word on the grapevine is that Forbes Advisor has dug up some really insightful facts for digital marketers:   There are about 1.13 billion websites on the internet in 2023. A new website is built every 3 seconds. 71% or businesses have a website in 2023 43% of small businesses are planning to invest in the performance of their website in 2023. 28% of business is now conducted online, signaling the growing...

D2C or Ecommerce Market Place

D2C or E-commerce Market Place?   The debate on #D2C versus #Ecommerce marketplace has been a long-standing one in the marketing circles. Some point out how e-commerce marketplaces such as Amazon, Flipkart, Myntra, Nykaa provide the ideal launchpad for baby brands to grow and eventually get their foot in the door. On a flip side, according to a study by Shopify, the global D2C market is expected to grow to $22.4 billion by 2025. Thus, the meteoric success...

4 Steps to D2C Success

On the business front, D2C is the new kid on the block and its track record has been phenomenal so far. These companies stand out for their distinctive character and goods, competitive prices, and particular emphasis on online digital marketing and e-commerce. Not only this, these brands are upending and disrupting traditional retail patterns with the aim tocompletely revamp how customers shop and bond with brands. For instance, some of the emerging D2C brands such...

5 Best Ways to Optimize Digital Campaign Cost

5 Smart Ways to Optimize Digital Campaign Cost In this day and age, being a digital native pays off. The reason?   Forbes report shows that 82% of people search online and 79% of people shop online. So you might as well say that a major chunk of ideal buyers is wandering online. However, considering how expensive it is to run a business, companies may be hesitant to loosen their purse strings and spend extra funds simply to market...

How to grow business with LinkedIn Sales Navigator in 2020

[vc_row][vc_column][vc_column_text] Sixteen years since its launch, LinkedIn remains a favorite private networking platform, but it's still tremendously underestimated as a professional tool for developing your client base. Social media networking is now a remarkably useful way of attracting new customers - 80% of financial advisors have promised to use social media for this purpose. The key element is that LinkedIn, as a social networking platform, has found greater prevalence among wealthy investors and customers, compared to...

Despite COVID-19, video adspend will be stable; India and Spain will lead digital adspend growth

Adspend by video brands will only decrease by 0.2 percent as per Zenith forecasting. Video brands will be spending only 33% on offline marketing whereas 57% on digital marketing. India and Spain will be leading digital adspend  growth in 2020. Video entertainment adspend will outperform the advertising market altogether. Advertisement market is expected to decrease by more than 8.7%. The remarkable durability of movie entertainment adspend within this season of a worldwide outbreak and following collapse may...