Digitally Next

July 2023

Be it B2B, B2C, D2C, B2G, C2C, C2B, etc… There is no one-size-fits-all plan

In today's rapidly evolving business landscape, companies are constantly exploring different avenues to reach their target audience and maximize their profitability. What works for one may completely tank for another. With a multitude of business models available, such as B2B (Business-to-Business), B2C (Business-to-Consumer), D2C (Direct-to-Consumer), B2G (Business-to-Government), C2C (Consumer-to-Consumer), and C2B (Consumer-to-Business), it is essential for businesses to recognize that no single strategy can be universally applied across all sectors. Each model has its unique...

Time-to-Market (TTM) drives Go-to-Market(GTM)

Time-to-market (TTM) refers to the length of time between product conception and when that product finally sees the light of the day in the market.   It is the teething stage, shortening which is the prime pursuit of many companies, as it directly drives their Go-to-Market strategy and, in extension, decides whether their product offering would manage to get in the good books of the paying customer or not. So how do companies use this gift...