May 2023

3 Effective Strategies for Crafting Consumable Digital Content

“Social Media is about sociology and psychology more than technology,” said Brian Solis, the world-renowned digital anthropologist and futurist. According to the award-winning author, using upscale technology alone would not ensure engagement and purchases. Moreover, technology keeps changing and can only function in the capacity of a mere springboard or platform to showcase your produce to the world. Nonetheless, one cannot bait the audience without optimizing customer experience in a fashion that floors them even...

Digital campaigns are more about psychology than technology

Word on the grapevine is that Forbes Advisor has dug up some really insightful facts for digital marketers:   There are about 1.13 billion websites on the internet in 2023. A new website is built every 3 seconds. 71% or businesses have a website in 2023 43% of small businesses are planning to invest in the performance of their website in 2023. 28% of business is now conducted online, signaling the growing...

D2C or Ecommerce Market Place

D2C or E-commerce Market Place?   The debate on #D2C versus #Ecommerce marketplace has been a long-standing one in the marketing circles. Some point out how e-commerce marketplaces such as Amazon, Flipkart, Myntra, Nykaa provide the ideal launchpad for baby brands to grow and eventually get their foot in the door. On a flip side, according to a study by Shopify, the global D2C market is expected to grow to $22.4 billion by 2025. Thus, the meteoric success...

4 Steps to D2C Success

On the business front, D2C is the new kid on the block and its track record has been phenomenal so far. These companies stand out for their distinctive character and goods, competitive prices, and particular emphasis on online digital marketing and e-commerce. Not only this, these brands are upending and disrupting traditional retail patterns with the aim tocompletely revamp how customers shop and bond with brands. For instance, some of the emerging D2C brands such...

5 Best Ways to Optimize Digital Campaign Cost

5 Smart Ways to Optimize Digital Campaign Cost In this day and age, being a digital native pays off. The reason?   Forbes report shows that 82% of people search online and 79% of people shop online. So you might as well say that a major chunk of ideal buyers is wandering online. However, considering how expensive it is to run a business, companies may be hesitant to loosen their purse strings and spend extra funds simply to market...