Digitally Next

November 2020

How to grow business with LinkedIn Sales Navigator in 2020

[vc_row][vc_column][vc_column_text] Sixteen years since its launch, LinkedIn remains a favorite private networking platform, but it's still tremendously underestimated as a professional tool for developing your client base. Social media networking is now a remarkably useful way of attracting new customers - 80% of financial advisors have promised to use social media for this purpose. The key element is that LinkedIn, as a social networking platform, has found greater prevalence among wealthy investors and customers, compared to...

Despite COVID-19, video adspend will be stable; India and Spain will lead digital adspend growth

Adspend by video brands will only decrease by 0.2 percent as per Zenith forecasting. Video brands will be spending only 33% on offline marketing whereas 57% on digital marketing. India and Spain will be leading digital adspend  growth in 2020. Video entertainment adspend will outperform the advertising market altogether. Advertisement market is expected to decrease by more than 8.7%. The remarkable durability of movie entertainment adspend within this season of a worldwide outbreak and following collapse may...