Digitally Next Digital Marketing | Social Media | Personal Branding Sun, 07 Jun 2020 14:11:24 +0000 en-US hourly 1 Digitally Next 32 32 Voice Search and its impact on SEO with 4 tips to make the most from it Fri, 29 May 2020 08:05:54 +0000 Humans are instinctively lazy. They always prefer something that can make things easy and convenient for them with lesser efforts and in a quick time. That’s the prime reason for the evolution of technology to fulfill our inherent desire to do less and acquire more.

One such technological development is voice search. This technology has been around for a while however now with the advancements in AI and Machine learning in recent years, voice search technology is undergoing a big change and acceptance as the next big thing.

Ask Google for the news, it will read off the headlines to you in a second.

Ask Siri about a particular product, it will show you the relevant results quickly.

women using voice recognition function: voice search example from Digitally next

On the other hand, Alexa can even scan Wikipedia and can play your songs just over voice command. The voice technology has opened up aspects of its practical use in everyday life now.

“In simple terms, voice search allows the user to speak into a device and get the answers back within no time”.

Generally, humans can speak four times faster than they could type. Voice search drastically improves user experience and is more efficient since the answers can be found at light speed.

How does it work?

Audio technology uses speech recognition to understand the user with extreme precision and delivers the results.

For example, people use voice search to find prompt and to the point results i.e Quick and Specific.

These results are mostly the featured snippets and we get on the traditional searches on google. Google heavily depends on such snippets to answer the queries.

What lies ahead?

The competition will only get tougher, the marketers and SEO specialists should optimize the content for voice search.

The SEO strategy helps the websites to rank up the order of the SERPs so that the users can find the best information possible.

“Voice searches are having an impact on SEOs because voice search SEO and traditional SEO are not the same”.

Quick 4 Tips for making Voice Search and SEO in your favor-

1- Quick loading websites:

Fast loading concept illustration Free Vector

Google voice prioritizes quick loading websites. You need to make sure that the files are compressed, images are optimized, the site is fully responsive and the server response time is reduced.

Voice searchers look for instant results. Websites that take longer to load disappear quickly than those reflecting instant results.

“Having a mobile-friendly site is even more important when it comes to voice search else your website wont make it to the first page of SERPs. Therefore, it should be optimized at all costs”.

2- Longtail Keywords:

search demand curve

Unlike traditional keywords that are short and to the point, make sure your content is optimized with the long-tail keywords with question words like how, when, where, etc, and fillers included.

“Optimized content should be in a natural language like giving commands to a human”.

People usually write precisely and speak in long sentences which is why the conventional language in the keywords is a necessity.

3- Featured snippet:

featured-snippet-example – Vab Media

A featured snippet is a summary answer from the web page.

Most voice searches are answered from the answer boxes shown at the top of the results page also known as position zero or featured snippet.

These are pulled from any website listed on the first page of SERPs.

“You need to be listed on the first page of the search results for Google to feature your answer on the rich snippet”.

4- Local Searches:

Local SEO Concept by Digitally Next

Voice technology has brought an increased emphasis on the use of local search.

Local listing searches are a priority for voice.

“Maximum volume of voice search consists of near me” questions”.

 Therefore, brands have a higher chance of producing voice search content if they invest in local content.

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The best way to find the relevant topic to engage your audience is to know who your audience is. In other words, put yourself in their shoes and then think of a topic.

#Select a newsworthy topic or something which is in TREND!

Be the first one to cash in on latest trends. Writing on latest trends is a great way to engage your audience and grow your audience at the same time. Write on something that is so good that people want to talk about it. Your audience should feel like telling about it to the world. This would surely increase the engagement on your blog.

#Choose topics that are little edgy to write on

Make people inquisitive about the blog. Let the topic be bold and catch reader’s attention. It’s perfectly fine to write on something which is considered negative or wrong at that point. Sometimes you need to push your limits to get that extra attention. Everyone loves to read some juicy things. Give that taste to your readers. You don’t need to write on something which is not true but you can always give your point of view. Ultimately, it is your blog and only you get to decide what to write and what not. You need to keep in mind that blogs are in abundance, what are you offering that audience should be diverted to you.

Pen-down those topics which are not very general and write them in detail. Investing more time is more fruitful than anything. Remember, one good blog is better than two not-so-good blogs. Keep your headlines crisp as they can make or break the success of your content.

#Forget this ‘log kya kahenge’

You need to remember that your audience is not there for some piece of plain information. They want to know something extra.  If you want to write that controversial statement, go for it. Don’t think what ‘log kya kahenge’. That is your space and you own it. People know Arnab Goswami because he crossed that bridge of what people will say. He literally owned his show. You should know everyone looks for quality content and once they get what they are looking for they tend to stick to it.


Any topic you may choose but it would thrive on the ripples it would create. This could be through any medium. So make sure that your topic and its content should leave an audience with a thought to ponder even after they have finished reading it. They should keep it in their short-term memory. Ultimately the more people talk about it the more audience you will have on your blog.

#Experiment with the way you write

There are lot more to publish than just a straight blog post. Sometimes a topic would be interesting but its writing style would kill it. Options are what everyone looks for, try to give the same to your readers. The other styles can be:



Interview style

Story Telling

When adopting different styles, you increase your chances of tapping a different set of audience which you could’ve missed out because of the same style.

#Close the loop

Everything said and done but by you! Getting feedback should be your topmost priority. If you want to build up your audience and keep them from fading away, ask your audience what’s missing or what you could do to get the word out there more. Ask them what interests them the most, call them forward, let them tell their stories and you never know you can get your jackpot topic from their suggestions only


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