Careers : SMO and Paid ad specialist

What kind of people are we looking for?

KRAs & Job Description 

Focus on: Individual Contribution | Inter-department Coordination | Team Work Strategy to Implementation of Paid Ads and Social Media Optimization(SMO)

KPIs –

  • Translation of Business/Digital Objectives in to result-oriented organic and paid campaigns
  • Consistency in calibration and optimization vis a vis Budget and Search Engine protocols for each online Campaign
  • Periodic Audit and Review of Online Assets as needed for Paid campaigns and SMO
  • Success Metrics, Reports and Analytics Management

Job Title: SMO & Paid Ad Specialist

Work Profile & KRAs:

 1)     Paid Ads Set up, Administration, and Management:

Text | Carousal | Display | Video including Retargeting, look alike

  • Search Engine-driven:
  • Google
  • Bing
  • Campaign/region-specific
  • Social Media:
  • Facebook
  • Instagram
  • Linkedin
  • Youtube
  • Quora
  • Campaign/region-specific
  • Budget Allocation and Optimization
  • Success Metrics and MQL Goals specific

2)     Digital Marketing  Research & Analytics

  • Secondary Research
  • Campaign Strategy
  • Reporting & Analytics
  • Client Presentations

3)     Social Media Optimization

  • Maintaining & Upgrade of Social Mediums – FB | Instagram | LinkedIn | Twitter | Pinterest
  • Scheduling Updates using Automation Tools

 4)     Online Reputation Management

  • Positive Social Mentions on Quora/Social Mediums/Review Sites/Forums/Blogs etc. based on the industry of the account
  • Social hearing on negative reviews/customer query/complaints
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