What kind of people are we looking for?
KRAs & Job Description
Focus on: Individual Contribution | Inter-department Coordination | Team Work Strategy to Implementation of Paid Ads and Social Media Optimization(SMO)
KPIs –
- Translation of Business/Digital Objectives in to result-oriented organic and paid campaigns
- Consistency in calibration and optimization vis a vis Budget and Search Engine protocols for each online Campaign
- Periodic Audit and Review of Online Assets as needed for Paid campaigns and SMO
- Success Metrics, Reports and Analytics Management
Job Title: SMO & Paid Ad Specialist
Work Profile & KRAs:
1) Paid Ads Set up, Administration, and Management:
Text | Carousal | Display | Video including Retargeting, look alike
- Search Engine-driven:
- Bing
- Campaign/region-specific
- Social Media:
- Youtube
- Quora
- Campaign/region-specific
- Budget Allocation and Optimization
- Success Metrics and MQL Goals specific
2) Digital Marketing Research & Analytics
- Secondary Research
- Campaign Strategy
- Reporting & Analytics
- Client Presentations
3) Social Media Optimization
- Maintaining & Upgrade of Social Mediums – FB | Instagram | LinkedIn | Twitter | Pinterest
- Scheduling Updates using Automation Tools
4) Online Reputation Management
- Positive Social Mentions on Quora/Social Mediums/Review Sites/Forums/Blogs etc. based on the industry of the account
- Social hearing on negative reviews/customer query/complaints