Careers : Search Engine Marketing(SEM) Lead

What kind of people are we looking for?

KRAs & Job Description 

Focus on:  Individual Contribution | Inter-department Coordination | Team Work Strategy to Implementation of SEO | Paid Ads | SMO | ORM | Email | Analytics

KPIs –

  • Translation of Business/Digital Objectives in to result oriented organic and paid SEM campaigns.
  • Consistency in calibration and optimization vis a vis Budget and Search Engine protocols for each online Campaign.
  • Periodic Audit and Review of Online Assets as needed for SEM campaigns
  • Putting a project plan and operational excellence in terms of Planning and Timelines to for multiple campaigns
  • Complimenting search engine with social media optimization and online reputation management.
  • Managing any vendor, tool and technology specific to each SEM campaign
  • Team building and Mentoring as and when needed
  • Success Metrics, Reports and Analytics Management
  • Assisting in Client’s project management and prospect management cycle.

Job TitleSr SEM Lead

Work Profile & KRAs:

 1) Paid Ads Set up, Administration and Management:

Text | Carousal | Display | Video including Retargeting, look alike

  • Search Engine driven:
  • Google
  • Bing
  • Campaign/region specific
  • Social Media:
  • Facebook
  • Instagram
  • Linkedin
  • Youtube
  • Quora
  • Campaign/region specific
  • Budget Allocation and Optimization
  • Success Metrics and MQL Goals specific

2) Campaign Specific preparation

  • Pages/Sliders/Banners
  • Landing Page/Forms/Microsite
  • A/B Testing
  • Emailers/E-book/Download-ables
  • Social Media Creatives:
  • Social Media Covers
  • Social Media Posting creative
  • Blogs and related Images
  • Website and Social Media Audit and Improvisation
  • Preparing interdepartmental inputs checklist for each campaign

3) SEO, SMO and ORM:

  • Project Planning with Milestones
  • Key Words analysis and Bidding
  • Reach/Submissions out for Results
  • Organic search enhancement & Metrics Definition- Reach, Views, Shares, Comments, Followers, Subscribers
    and more
  • 3rd Party PR /Influencer pool/Alliance Engagement

4) Email, Whatsapp, Telegram Marketing and Analytics:

  • Database Profiling
  • Email application based setup
  • Understanding at working/user level- Hubspot | Zoho | Google Analytics | Social CRMs |
    G-Suite | AWS | Trello and similar project management apps
  • Reports and Analysis for internal use and Clients
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