What kind of people are we looking for?
KRAs & Job Description
Focus on: Individual Contribution | Inter-department Coordination | Team Work Strategy to Implementation of SEO | Paid Ads | SMO | ORM | Email | Analytics
KPIs –
- Translation of Business/Digital Objectives in to result oriented organic and paid SEM campaigns.
- Consistency in calibration and optimization vis a vis Budget and Search Engine protocols for each online Campaign.
- Periodic Audit and Review of Online Assets as needed for SEM campaigns
- Putting a project plan and operational excellence in terms of Planning and Timelines to for multiple campaigns
- Complimenting search engine with social media optimization and online reputation management.
- Managing any vendor, tool and technology specific to each SEM campaign
- Team building and Mentoring as and when needed
- Success Metrics, Reports and Analytics Management
- Assisting in Client’s project management and prospect management cycle.
Job Title: Sr SEM Lead
Work Profile & KRAs:
1) Paid Ads Set up, Administration and Management:
Text | Carousal | Display | Video including Retargeting, look alike
- Search Engine driven:
- Bing
- Campaign/region specific
- Social Media:
- Youtube
- Quora
- Campaign/region specific
- Budget Allocation and Optimization
- Success Metrics and MQL Goals specific
2) Campaign Specific preparation
- Pages/Sliders/Banners
- Landing Page/Forms/Microsite
- A/B Testing
- Emailers/E-book/Download-ables
- Social Media Creatives:
- Social Media Covers
- Social Media Posting creative
- Blogs and related Images
- Website and Social Media Audit and Improvisation
- Preparing interdepartmental inputs checklist for each campaign
3) SEO, SMO and ORM:
- Project Planning with Milestones
- Key Words analysis and Bidding
- Reach/Submissions out for Results
- Organic search enhancement & Metrics Definition- Reach, Views, Shares, Comments, Followers, Subscribers
and more - 3rd Party PR /Influencer pool/Alliance Engagement
4) Email, Whatsapp, Telegram Marketing and Analytics:
- Database Profiling
- Email application based setup
- Understanding at working/user level- Hubspot | Zoho | Google Analytics | Social CRMs |
G-Suite | AWS | Trello and similar project management apps - Reports and Analysis for internal use and Clients