What kind of people are we looking for?
-
KPI-
- Translation of Business/Digital Objectives into Content themes.
- Production of Content items as per Digital-Social Media Campaigns
- Giving operational excellence in terms of Planning and Timelines to content deliverables
- Associated team, vendor, and work management for any designated content work
Job Essence: Creative Content Creator
Work Profile:
1) Convert ideas into content pieces. These content pieces (output) can be in the form of:
- Web Related Content:
- Pages/Sliders/Banners
- Landing Page/Forms
- Emailers/Ebooks/Downloadables – Topic/Body/Links
- Social Media Content:
- Social Media Copies
- Social Media creative content
- Blog/Articles/Press releases/Storytelling/Infographics
- SEM Content:
- Paid ads content – FB/Instagram/Google/LinkedIn/YouTube
- Content for creative cards/videos
- Copies and descriptions
- Remarketing ad sets
- SEO content – Blogs/Articles using keywords
- WhatsApp messages
- YouTube descriptions/Video scripting
- Taglines
- Quotations
- Profile Writing
- Viral Content
- Media Kit/PR activities/3rd Party PR
- Media Relations
- Influencer Marketing
- Online Reputation Management(ORM) areas
2) Planning – Understand/Work/Create/Assist
- DMO Plan – Along with the SEM and Digital/Social Media Campaign teams
- Manifestation Plan
- Activity Charter – Along with the SEM and Digital/Social Media Campaign teams
3) Team & Vendor Management: Individual Contribution, Buddy Coaching, Participate in Recruitment/Induction, KRA setting and Performance Evaluation:
- Work Allocation Based on Activity Charter & SMO Tracker
- Primary & Secondary Work related ownership to ensure business continuity as a part of risk mitigation
- Setting up KRAs (using InnoWET) and Performance review
- Time sheet Management & Analysis
- Social Media Participation and updated Profile on all mediums
- Work closely with the creatives/videos team for proper implementation of the campaign
4) Review & Analytics:
- Client’s success PPT and Report with executive summary
- Team Productivity based on Time Sheets
- Create phase(Web/Content and Visuals) Activity Charter Conformance Report
- Consolidated success Report /PPT for internal stakeholders
- Content success report and analytics tracking based on the medium