Careers : Creative Content Lead

What kind of people are we looking for?
  • KPI-

    • Translation of Business/Digital Objectives into Content themes.
    • Production of Content items as per Digital-Social Media Campaigns
    • Giving operational excellence in terms of Planning and Timelines to content deliverables
    • Associated team, vendor, and work management for any designated content work

     Job Essence: Creative Content Creator

    Work Profile:

    1)  Convert ideas into content pieces. These content pieces (output) can be in the form of:

    • Web Related Content:
      • Pages/Sliders/Banners
      • Landing Page/Forms
    • Emailers/Ebooks/Downloadables – Topic/Body/Links
    • Social Media Content:
      • Social Media Copies
      • Social Media creative content
    • Blog/Articles/Press releases/Storytelling/Infographics
    • SEM Content:
      • Paid ads content – FB/Instagram/Google/LinkedIn/YouTube
      • Content for creative cards/videos
      • Copies and descriptions
      • Remarketing ad sets
      • SEO content – Blogs/Articles using keywords
      • WhatsApp messages
    • YouTube descriptions/Video scripting
    • Taglines
    • Quotations
    • Profile Writing
    • Viral Content
    • Media Kit/PR activities/3rd Party PR
    • Media Relations
    • Influencer Marketing
    • Online Reputation Management(ORM) areas

    2) Planning – Understand/Work/Create/Assist

    • DMO Plan – Along with the SEM and Digital/Social Media Campaign teams
    • Manifestation Plan
    • Activity Charter – Along with the SEM and Digital/Social Media Campaign teams

    3) Team & Vendor Management: Individual Contribution, Buddy Coaching, Participate in Recruitment/Induction, KRA setting and Performance Evaluation:

    • Work Allocation Based on Activity Charter & SMO Tracker
    • Primary & Secondary Work related ownership to ensure business continuity as a part of risk mitigation
    • Setting up KRAs (using InnoWET) and Performance review
    • Time sheet Management & Analysis
    • Social Media Participation and updated Profile on all mediums
    • Work closely with the creatives/videos team for proper implementation of the campaign

    4) Review & Analytics:

    • Client’s success PPT and Report with executive summary
    • Team Productivity based on Time Sheets
    • Create phase(Web/Content and Visuals) Activity Charter Conformance Report
    • Consolidated success Report /PPT for internal stakeholders
    • Content success report and analytics tracking based on the medium
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